BANCOMAT invests in big data: “Numbers tell stories”

“For a lifetime, people have been used to withdrawing money at the bank, at the counter, where an employee had the bill signed. Then, about 40 years ago, they started taking from a machine, almost in the middle of the street. I tried to put myself in their shoes and imagine how strange it must have been the first time. And so I became convinced that, in comparison, the transition from cash to digital is not that radical.” Oscar Occhipinti, marketing and sales director of ATM, thus frames the transformation taking place in the world of payments. A change demonstrated, for example, by the increasingly frequent use of cards even for small amounts. “From January to today,” explains Occhipinti, “card payments for amounts less than five euros have increased from1.5% to 3.7%, also thanks to the elimination of commissions to banks that we have promoted. This is a significant increase, because it makes us understand that fewer and fewer people are 'ashamed' to pull out paper even for small amounts.”