BANCOMAT Club: BANCOMAT’s loyalty programme with rewards and instant-win prizes

BANCOMAT Club is BANCOMAT’s loyalty programme dedicated to BANCOMAT Pay customers.
Thanks to the partnership with Alkemy Nova, Alkemy’s practice focused on customer engagement, the company has defined its loyalty strategy.

What you get with BANCOMAT Club

BANCOMAT Club rewards the everyday use of BANCOMAT Pay, turning money transfers and online payments into opportunities to access benefits and prizes.

The “Play & Win” competition is currently active and follows an instant win format: users accumulate “Lingotti”, digital points that grant access to immediate prizes. Flash Contests, also based on the instant win mechanism, instead offer a single chance to win.

Prizes include the opportunity to enjoy exclusive experiences in collaboration with partners and organisations linked to culture and local heritage, such as FAI – Fondo per l’Ambiente Italiano and Serie A. In addition, a calendar of dedicated initiatives will be launched to engage and encourage BANCOMAT customers to join the loyalty programme.

How to join the loyalty programme

The BANCOMAT Club programme has been active since 2 November 2025 and is accessible via the BANCOMAT app and the mobile banking apps of banks participating in the service. If you are a BANCOMAT customer of a bank that has not joined the service, you can activate BANCOMAT Club directly through the BANCOMAT website.

Alkemy Nova’s support

Alkemy Nova supported BANCOMAT in defining the rewarding model, the user experience and the engagement logic, as well as in developing the end-to-end digital solution that enables the programme.

“We are more than satisfied with this collaboration: Alkemy Nova confirms itself as a strategic partner in building authentic relationships between brands and consumers,” said Matteo Valenti, Chief Product Officer of BANCOMAT S.p.A.
“With BANCOMAT Club, we reward every choice and every action made by our users with tangible benefits, strengthening trust and supporting them along a concrete digitalisation journey. At the same time, we create value for participating banks and further consolidate our reputation.”

“We are extremely proud to contribute to strengthening the value proposition of BANCOMAT’s digital services through the design and development of a strategic loyalty programme,” commented Gabriele Pozzi, Managing Director of Alkemy Nova.
“BANCOMAT Club fully embodies Alkemy Nova’s approach: combining strategic vision, technological expertise and execution capability to generate measurable value. This project demonstrates the solidity of our operating model and our ability to lead complex initiatives, supporting BANCOMAT in the ongoing evolution of customer engagement.”

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