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On-air, the new BANCOMAT campaign that celebrates 40 years of the brand

Milan, October 3, 2023. BANCOMAT is back in communication with the new campaign created by VMLY&R Italy, the creative agency of the WPP network, on the occasion of the fortieth anniversary of the brand, which since 1983 has been committed to offering innovative payment solutions to all Italians. The communication platform follows VMLY&R's strategy aimed at creating connected brands, starting from the study of people's insights and needs, such as freedom of choice in payments. A freedom that BANCOMAT has been offering to Italians for 40 years, regardless of their age, their passions and their buying habits, thanks to its services: ATM for withdrawals, PagoBancomat for purchases with a debit card and through a digital wallet, and the BANCOMAT Pay app for online and in-store payments via smartphone.

“We are proud of this new work developed together with VMLY&R, because it allows us to make a contemporary storytelling about the brand, services and our point of view with respect to freedom in payments.” comments Barbara Giovanniello, Brand Marketing Manager at BANCOMAT, “And she does it at an important moment, such as the fortieth anniversary of BANCOMAT.”