Music and sport animate BANCOMAT's Fantasanremo: Italians competing for the Festival

The BANCOMAT campaign for the Sanremo Festival opened last night with a special party aboard the Tuscan Coast

Until February 28, “Casa BANCOMAT” is open inside the RDS Village with Gassmann, Borriello, Ematoshi, Ditonellapiaga among the guests

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BANCOMAT is ready to entertain Italians with its Fantasanremo, the great game that allows you to create your own team of artists for the festival and to earn exclusive bonuses that award extra points to your competing artists when they carry out specific actions.

To celebrate the musical event most loved by Italians and the related ATM initiatives, an exclusive Fantasanremo Party was held last night aboard the Costa Toscana ship, which saw numerous entertainment activities and live music.

In addition, inside the RDS Village in Sanremo, until February 28, it will be active Home > BANCOMAT in which many entertainment activities will be carried out, including a Photobooth, a dedicated area where users can take a photo and experience a moment of light engagement and to share; The Wheel of Fortune which, once shot, will give everyone the chance to win a gadget, with the aim of always guaranteeing gratification and encouraging public involvement; Activation with tenor: the tenor, the protagonist of the BANCOMAT commercial, which will involve the public in a small high-pitched 'contest': users can challenge him by repeating only the phrase 'I HAVE BANCOMAT'.

There will be several ATM machines at Casa Meet & Greet with actor Leo Gassmann, soccer player Marco Borriello, imitator and radio speaker Ematoshi and singer-songwriter Ditonellapiaga.

There will also be a speech by Davide Vavalà, a much loved artist on social networks, who will create a canvas directly on site and an intervention by the musician Luca Faraone.

“BANCOMAT is today one of the most familiar brands for Italians and it was therefore natural to combine it with one of the most famous and loved events in Italy in the engaging and interactive spirit that characterizes our campaigns - said Vittorio Silva, Chief Marketing and Communication of BANCOMAT - With our Fantasanremo we want to entertain Italians and push them to share their passion for music. Today, more than ever, BANCOMAT is close to the passions of Italians, with sport and music in the foreground.”

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