BANCOMAT is the new Official Partner of the Serie A League

Lega Serie A and BANCOMAT announce an exclusive partnership for the 2024/2025 and 2025/2026 seasons. The agreement, with which BANCOMAT enters the field as Official Partner and which includes the Enilive Serie A championship, the Frecciarossa Italian Cup and the EA SPORTS FC Supercup, represents an important evolution for the company, which combines its role of daily reference for Italians with one of the greatest national passions: football.

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This collaboration represents a further step in the new strategic path undertaken by BANCOMAT aimed at innovating and consolidating its presence in the digital payments sector.
Starting today, BANCOMAT will be at the center of all Serie A League competitions, with wide visibility during games, digital channels and initiatives dedicated to fans, offering content designed to enhance every moment of sharing.

“We are pleased to add to our partners a prestigious brand like Bancomat, which starting this month will be Official Partner of Lega Serie A competitions - said the CEO of Lega Serie A, Luigi De Siervo -. Since we started the process of relaunching Serie A, the number of our partners has more than doubled, because we have been able to build new intellectual properties, creating additional opportunities for involvement for fans, clubs and partners themselves through projects specific to their identities. We will support Bancomat in its repositioning process not only by launching initiatives for fans through our digital platforms, but also by dedicating decisive moments in our games to them, as Bancomat does every day with millions of people through reliable and timely services.”

“We are proud to support the Serie A League for the next two seasons as Official Partner - said Fabrizio Burlando, CEO of Bancomat S.p.A. -. This exclusive partnership is an opportunity to promote shared values such as passion, innovation and Italianness. After the recent launch of our new brand, football allows us to talk directly with millions of Italians, accompanying them in the moments of sharing and belonging that only this sport can create. In Italy, soccer is much more than a sport: it is a passion that unites and inspires every day. In the same way, BANCOMAT is an integral part of Italians' daily lives: by making every payment moment simple, secure and immediate, we allow people to save time to dedicate to what matters most to them. Like a passion for soccer.”

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