BANCOMAT S.p.A. announces the appointment of Massimo Itta as the new Chief Commercial Officer

Rome, 25 September 2024 - BANCOMAT S.p.A., the market leader for debit card payments in Italy, announces the appointment of Massimo Itta as the new Chief Commercial Officer (CCO). The entry is part of the new expansion and innovation strategy promoted by the company, under the guidance of Chief Executive Officer Fabrizio Burlando.

Coming from Mastercard, where he has gained more than 13 years of experience in roles of increasing responsibility, culminating in the role of Senior Vice President of Global Consumer Marketing, Massimo Itta brings with him extensive expertise in the field of digital payments and an international strategic vision. His professional background is enriched by his studies at the Sant'Anna School of Advanced Studies in Pisa and his experiences in Accenture and management consulting, before joining Mastercard in 2011.

Fabrizio Burlando, CEO of BANCOMAT, expressed great satisfaction with the addition of Itta to the team: “I am happy to welcome Massimo to BANCOMAT. Moments of great commitment and great opportunities for growth await us. The objectives are ambitious, but with a recognizable brand like ours and with the skills of a team that we are strengthening, I am sure that we will be able to increasingly consolidate the role of BANCOMAT as a strategic asset for our country.”
Massimo Itta said: “BANCOMAT is a decisive asset for Italy and has the ambition to become the national reference digital currency. I am thrilled to make my experience available to the team and to this new course, with the aim of consolidating our presence in Italy and carefully evaluating opportunities on international markets.”
The entry of Itta marks a further step forward for BANCOMAT S.p.A., confirming its desire to consolidate its leadership position in the digital payments sector and to constantly innovate to meet the needs of an evolving market.

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